Work
Web Design, Branding
String Theory Branding
Client
String Theory
As the brand creator for String Theory, I've had the unique opportunity to play a part in reviving and modernizing the classical music experience for the younger generation. I have helped shape a platform that not only teaches music but also inspires, motivates, and cultivates a sense of community among young musicians.
Making Classical Music Cool Again
Welcome to String Theory, an innovative program that's transforming the way young people interact with classical music. This isn't your traditional music program. String Theory infuses classical music with elements of pop, rock, contemporary, and film scores to create a dynamic and exciting learning environment.
My Contribution: Shaping the Brand and the Experience
As the brand creator for String Theory, my role has involved more than just creating a logo or selecting a color palette. It's about creating an identity that resonates with our audience and reflects the program's innovative approach to music education.
My key contributions include:
- Developing a brand that strikes a balance between tradition and modernity, reflecting the program's unique musical repertoire.
- Designing an identity that communicates the program's mission to foster passion, teamwork, and musicianship among young players.
- Creating a brand that encapsulates the fun, non-pretentious, and yet serious learning environment that String Theory provides.
The Journey Ahead for String Theory
The brand identity for String Theory is designed to grow with the program. As String Theory continues to inspire and educate young musicians, the brand will continue to reflect its mission and values. Keep an eye out for how this brand evolves as it continues to put the cool back into classical music.
No items found.
