Work
Motion Graphics
Animation Storyboarding
iPhone 14 Advertising Campaign
Client
T-Mobile Apple
Embarking on a collaborative odyssey with a boutique team of creatives, I embraced the role of the 3D Motion Graphic Artist for T-Mobile's iPhone 14 advertising saga. With a toolkit of sophisticated software like Cinema 4D, After Effects, Premiere Pro, and X-Particles, I delved into the art of crafting 7-8 mini-realistic animations, each a visual ode to the modern, sleek allure of the iPhone 14.
The Creative Voyage
Armed with a mandate to encapsulate the sleek sophistication of iPhone 14 in motion, our journey was a blend of aesthetic exploration and technical finesse. As the calendar pages flipped, our small enclave of creatives blossomed into a cauldron of ideas, simmering with the potential of visual storytelling.
Sculpting the Motion Canvas
During my time as the Head of Design, I led the creation and design of the rapid COVID testing device from concept to completion. My design process involved several key steps:
- Storyboarding: The first brush strokes were laid on the storyboard, sketching the narrative of modern elegance that iPhone 14 epitomized.
- Collaborative Alchemy: Regular ideation sessions with the creative ensemble were the crucibles where animation concepts melded and evolved.
- Concept Refinement: Each feedback cycle was a chisel, refining our animations to resonate with the sleek, modern ethos of the iPhone 14.
- Final Showreel: As the project neared completion, I wove the disparate animation pieces into a cohesive video narrative, a testimony to our collective creative journey.
A Visual Symphony Unveiled
The curtain fall revealed a series of modern, sleek animations that not only accentuated the iPhone 14's brand persona but also narrated a visual story that resonated with the audience. The expedition showcased not only my adaptability and technical prowess but also my ability to harmonize within a team, crafting visual narratives that echo in the mind long after the screen dims.
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Discover the artistry behind the scenes in our latest reel – a choreographed compilation that brings together the vibrancy and precision of our iPhone 14 advertising campaign for T-Mobile. Witness a tapestry of sleek animations that redefine the essence of modern storytelling.
