Work
UI/UX Design, Branding, Pitch Deck Creation
DOT AR is an innovative backend Software as a Service (SaaS) designed to revolutionize the way people navigate vast and complex spaces such as sports stadiums, malls, and theme parks. As a multidimensional designer, I had the opportunity to contribute to this groundbreaking project in numerous ways, from shaping the user interface and user experience (UI/UX) to crafting the project's branding and pitch deck.
Embracing the Complexity of Augmented Reality - A Designer's Perspective
In my role with DOT AR, I was tasked with translating the complexities of augmented reality technology into an intuitive, user-friendly interface. This required a deep understanding of both the potential of AR technology and the needs of the end-users. It was a challenge that pushed the boundaries of my design skills, prompting me to think creatively about how to present complex information in a clear and engaging manner.
Navigating the Intersection of Design and Technology
In working on the DOT AR project, I found myself at the crossroads of design and cutting-edge technology. My journey through this project was marked by several key steps:
- Created a visually appealing and intuitive user interface to ensure that users of varying tech-savvy levels could easily navigate the DOT AR platform.
- Developed the branding for DOT AR, striking a balance between the innovative nature of the software and the familiarity needed to make the technology approachable.
- Collaborated with engineers to design a pitch deck that effectively communicated the unique benefits and potential of the DOT AR software to potential investors and clients.
- Throughout the process, maintained a dual focus on creating a seamless user experience and effectively communicating the transformative potential of the DOT AR software to a broad audience.
- Emphasized the exciting future of augmented reality as an integral part of our everyday experiences, using projects like DOT AR as signposts of this ongoing evolution.
- Showcased how seamlessly blending design expertise with advanced technology can continue to shape the user experience and open up new possibilities for navigating our world.